American Cancer Society Event Support
The American Cancer Society (ACS) is a nonprofit organization working to eliminate cancer through advocacy, research, and patient support.
Overview
Pro bono creative support for an annual fundraising gala to support critical healthcare services, honor cancer patients and generate donations.
The challenge
Elevate the St. Louis “Champions of Hope: Kicks for Cancer” gala – the third largest fundraising event for the American Cancer Society in the country – to encourage attendance, sponsorship and donations.
The solution
A “Kicks for Cancer” theme playfully married the classic black tie with bright colors and bold athleisure footwear. The fun visual theme drove design and layouts through all event collateral, from sponsorship and fundraising packages, event brochures, auction materials and editable digital and social media templates.
A heart-tugging testimonial video featured a cancer survivor’s life-changing experience as a beneficiary of ACS’s support, generating awareness and additional donations.
case studies
Success stories