PBMI Annual Trend Reports
The Pharmacy Benefit Management Institute (PBMI) is a leading provider of trusted resources, education and innovative solutions, working to advance best practices and improve pharmacy costs.
Overview
A trend report series that delivers important insights and data visualization in an approachable, digestible and compelling format.
The challenge
Design data-heavy drug trends surveys into visually inviting and accessible reports that informs, educates and provides important value to pharmacy audiences.
The solution
Clean layouts, white space and a bright, positive look, tone and feel modernized the report series and allowed audiences to easily navigate and understand content, data and charts.
Executive summaries were designed in an infographic style, providing a quick read and memorable takeaways. Modular motifs, a new icon family and warm imagery added visual interest and humanized the content throughout the report series.
case studies
Success stories