WashU Change Management Creative
A university-wide initiative to modernize administrative systems, HR, finance and academic functions with Workday, a single integrated platform.
Overview
A visual design system and graphics for internal communications that demonstrates how MyDay — a data warehouse and reporting initiative — will improve data management, enhance accessibility and streamline operations across the university.
The challenge
Design program graphics and a visual system that explains how a new data warehouse platform will work across the university ecosystem for more efficient operations and improved decision-making. Provide communication tools that enable MyDay program leads to clearly communicate upcoming changes, potential benefits and call for cooperation from key stakeholders for smooth organizational transformation.
The solution
This project required a deep understanding of WashU’s existing data warehouse, reporting systems, key audiences in IT, HR, Finance and Academics and all the communication tools desired by the MyDay program leads for a successful internal campaign.
A custom program mark, cheerful characters, distinct icons and pleasing colors were used to enhance the audience experience while keeping the information professional and accurate.
The visual system was applied to data warehouse visualization graphics, presentation templates and slides that explain how MyDay connects departments and streamlines reporting across WashU.
